OpenAI has a new face leading its revenue push. Dali Rajic is taking over as the company's top salesperson, stepping into the chief revenue officer role as the AI giant works through a continuing executive shake-up. The hire could shape how OpenAI sells to businesses at a moment when enterprise clients matter more than ever.
A new sales chief takes charge of OpenAI's commercial engine
Rajic's appointment puts the company's sales organisation under his command. For a firm whose public image was built on ChatGPT's consumer appeal, the move is a clear statement of intent: OpenAI needs a structured, disciplined enterprise sales operation.
One more change in a leadership team that keeps moving
The available reporting describes the CRO hire as part of a wider leadership shake-up. OpenAI has spent recent quarters adjusting who runs what as it scales. This appointment extends that pattern into the commercial side of the business, where revenue pressure is now the defining challenge.
Why enterprise customers should watch closely
A new CRO usually brings a fresh go-to-market strategy. For companies using or testing OpenAI's platform, that can mean changes in how deals are structured, how pricing is negotiated
