Summary
OpenAI is reportedly working on a plan to bring its Sora video generation tool into the main ChatGPT app. This move is part of a larger plan to grow the number of people using ChatGPT to more than one billion every week. While Sora was originally launched as its own separate app, interest in that version has started to slow down. By putting the video tool inside ChatGPT, OpenAI hopes to give the technology a new life and make it more useful for a wider group of people.
Main Impact
The biggest change coming from this move is how people will interact with AI. Instead of switching between different apps to write text, create images, or make videos, users will be able to do everything in one place. This makes ChatGPT a much more powerful tool for creators and regular users alike. If the plan works, it could help OpenAI reach its goal of becoming a daily habit for a billion people. However, this shift also means OpenAI will have to deal with much higher costs to keep its systems running.
Key Details
What Happened
According to reports from The Information, OpenAI is shifting its strategy for Sora. When Sora 2 was released in September 2025, it was a major success. But since then, the standalone Sora app has struggled to keep people interested. It has even dropped out of the top 100 free apps on the App Store. Many users found the limits on how many videos they could make too strict. By adding Sora to ChatGPT, OpenAI is trying to put its best technology where the most people are already active.
Important Numbers and Facts
OpenAI currently has about 900 million people using ChatGPT every week. They want to push this number higher. However, making videos with AI is very expensive. For example, OpenAI charges business customers 10 cents for every second of a 720p video. Because of these high costs, the company expects to spend over $225 billion between 2026 and 2030 just to run its AI models. This cost is often called "inference," which is the money spent every time the AI generates an answer or a video for a user.
Background and Context
Sora is a tool that uses artificial intelligence to turn written words into realistic videos. When it first arrived, it shocked the world with how good the videos looked. But as time went on, the excitement cooled. The standalone app had many rules about what could be created, and users were only allowed a small number of free videos each day. Most people who used the app did not share their videos publicly, which made it harder for the app to grow through word of mouth. Moving the tool into ChatGPT is a way to make sure the technology does not go to waste.
Public or Industry Reaction
People in the tech world are watching this move closely. Some think it is a smart way to make ChatGPT the most important app on a person's phone. To make the tool more fun, OpenAI has even signed a deal with Disney. This could allow users to create videos using famous characters, which might encourage more people to pay for the service. To help cover the high costs of making videos, OpenAI has already started selling "credits." This means that while you might get a few videos for free, you will have to pay if you want to make a lot of them.
What This Means Going Forward
The move shows that OpenAI is focusing on its main product rather than trying to manage many different apps. In the future, we can expect ChatGPT to become even more of an all-in-one tool. The main risk for the company is the massive amount of money needed to keep the service running. If billions of people start making videos, the cost of computer power will be huge. OpenAI will need to find a balance between giving away free features to attract users and charging enough money to stay in business. There are also concerns about safety, as the company will need to make sure the video tool isn't used to create misleading or harmful content.
Final Take
OpenAI is making a big bet that video will be the next major feature that keeps people coming back to ChatGPT. By combining its most popular app with its most advanced video technology, the company is trying to stay ahead of its competitors. While the costs are high and the risks are real, this move could change how we create and share videos forever. It marks a new chapter where AI tools are no longer just for experts, but for everyone with a smartphone.
Frequently Asked Questions
What is Sora?
Sora is an artificial intelligence model created by OpenAI that can generate high-quality videos based on simple text descriptions provided by the user.
Will the separate Sora app be deleted?
No, reports suggest that OpenAI plans to keep the standalone Sora app available for now, even after the video features are added to ChatGPT.
Will it be free to make videos in ChatGPT?
OpenAI will likely offer a limited number of free video generations, but users will probably need to buy extra credits or have a paid subscription to create more videos due to the high cost of running the system.